PTI 03/2006
Editorial...
Hans Rat
Films are like trains& like trains in the night & (François Truffaut)
Sylvie Cappaert
Kill the marketing!
Patrick Vautier
Staying mobile in later life A safety project for older passengers in Salzburg
Angelika Gasteiner
"For young people, by young people"
Roberto Cavalieri
HANNOVERmobil: on route to becoming a multimodal transport association
Martin Röhrleef
School run in the UK
Louise Boom
"Political engineering" and member services VDV's new bus and rail campaign
Prof. Dr.-Ing. Adolf Müller-Hellmann
Dell'Arte A marketing strategy that capitalises on art
G. Choisie
"My other car is a bus" Does marketing work ?
Paul Amlani-Hatcher
Albert Einstein would agree with us ...
Jorge Carles-Tolrà
Image and action in motion Improving consumer brand perception at Metro de Santiago with 2x1 promotions
Alvaro Caballero Rey
Exploiting the off-peak opportunity São Paulo Metro
F. Audrá Cutolo
EU Affairs
Free services: an illusion and threat to public transport
Mohamed Mezghani
New members - Welcome