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PTI 2/2000 |
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| EDITORIAL - PREFACE | |
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Trends
towards 2020 |
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| Marketing
- A transport strategy by R. Parry |
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| Quality
in a Marketing Perspective by S. Oestergaard and P. Vautier |
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| Modern
branding for transport companies by M. Lichtenegger and G. Schillinger |
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| Managing
the relationship with our clients by P. Vautier |
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| Marketing
aimed at Wiener Linien regular customers by M. Lichtenegger and J. Ehrengruber |
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| Bilbao
Workshop: customer databases by S. Palomino |
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| Delayed
passengers guaranteed taxi fare refund by A. Danielsen |
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| Application
of the latest public transport technologies by W. Sanchez Mendez |
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| A
viable approach to the business market by A. Danielsen |
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| We
need to adapt the World Wide Web to our Culture of the Town Wide Web by G. Kremer |
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| What
is the real contribution of Market Research? by K. Vrenne |
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| STIB/MIVB
Market studies: 10 years of experience and consistency by E. Graindor |
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| The
issue of pollution for transport operators and their customers by L. Dauby |
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| About the
Paris conference by W. Tyson |
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